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Research confirms that consumers view aluminum as more of a premium perception product than plastic. Aluminium is also recyclable product then plastic and has a much lower overall environmental impact than
plastic so customer want to see more aluminum then plastic. Manufacturers also know that using aluminum creates premium positioning for their product and brand.

Now the strategy is to partner with OEM customers and their global supply chains to bring new and exciting aluminum solutions to the market. Alcoa’s offerings to the consumer electronics market include aluminum sheet available in a number of finishes, textures and colors.
To learn more about the Alcoa Consumer Electronic market then you can visit