South African designer Leanie van der Vyver is a recent grad of the Gerrit Rietveld Academie in Amsterdam. After working in fashion for seven years, she became
very well aware of the manipulation of images in fashion that “suffer for a perfect result,” and how we unfortunately compare ourselves to these images. Her frustrations with this and her own feelings of inadequacy against these fake images brought about the Scary Beautiful project.
very well aware of the manipulation of images in fashion that “suffer for a perfect result,” and how we unfortunately compare ourselves to these images. Her frustrations with this and her own feelings of inadequacy against these fake images brought about the Scary Beautiful project.